Do you want to know the importance of digital marketing? Keeping customer’s interests in mind all types of organizations are using different types of digital marketing strategies.
So they clearly communicate messages to the target audience.
Simply you can understand when we want to buy anything ranging from mobile to furniture in fact at least once try to search on the internet before making the final decision.
The Internet is now becoming one of the important parts of our life.
What is Digital Marketing
Digital marketing is an integral part of marketing that uses internet and technology components like, laptops, desktops, mobile phones, and other digital tools to promote products and services on the digital platforms with a strategic approach.
On social media channels, search engines, apps, email marketing, and other media channels role of digital marketing platforms is increasing.
Why is digital marketing important
Currently, the digital marketing industry is around 68 billion US dollars and growing every day. In India, here more than 600 million people are using the internet and 300 million-plus are active on social media.
Out of the internet users people, in fact, 69% at least check once online before buying any product. In the line 71% of them finally make their purchases influenced by an influencer.
The role of digital marketing is not for big companies only already using digital business platforms.
Small businesses and individual professionals like doctors, CA, Lawyers also want to take advantage of digital marketing.
They are trying to use different types of digital marketing activities in their profession.
Different types of digital marketing
below are types of digital marketing even mastering any one of these accordingly you can make a career in digital marketing and earn money online.
1.Search Engine Optimization(SEO)
SEO can be described as
a set of activities used to rank a website on certain keywords into search engine results pages.
Nowadays people visit Google for any kind of information and query. A website that ranks in one, two three, or on the first page, has more chances to get the click.
On the page, off-page, technical and so many types of SEO in digital marketing can add value.
2.Search Engine Marketing(SEM)
Paid activities to rank a website on certain keywords into search engine results pages are called SEM. We see Ad prefixes before the paid search results while others are organic results.
SEM can be used for new e-commerce websites to make them popular in a short time. Different types of digital marketing activities work for businesses. Cost optimization works with proper strategy.
If you are using normal SEO techniques then it can take the time of 3-6 months, depending upon competition in the niche.
The major benefit of SEM types of digital marketing strategies is promoting the website during a specific period.
For example, if you are running an e-commerce site then you can promote during the festival season to get maximum output.
It may be a case for also a large number of companies simultaneously promoting their websites. Thus you see many search results with Ads marking.
These results depend upon Google Ad campaign policies which are complex in nature. In detail can be understood Google at the time of Ad booking.
The benefits of search engine marketing (SEM) are to get instant results compared to SEO, source of constant traffic, the flexibility of running ads for the selected period,hyper-targeting according to demography, and gender is possible.
3.Social Media Optimization
Nowadays social media is a very important channel of communication. You can say everyone is present on social media either your client or prospective client. The smartphone is an easy way to access social media anytime.
If you are not using social media then you are missing opportunities and losing customers. Social media optimization is different from social media marketing.
Optimization is a non-paid form of promotion whereas marketing is paid.
If you are just creating social media account on different social media platforms such as Facebook, Instagram, Twitter, WhatsApp then you are not doing optimization. This can be described as a presence on social media only.
The benefits of social media optimization are using social media as a catalytic agent to grow your business and attract customers.
Social media campaigns are usually non-paid. For example, efforts put on sites like YouTube, Facebook, Twitter, Instagram, can be counted as social media optimization.
Most optimization is a page-like activity focused on brand building and brand awareness. A social media optimizer must understand the importance of like, sharing, and comments, matching with the dynamic nature of social media platforms.
A social media page should have all relevant information about us, contact, profile picture, and writing content on regular basis.
If you are creating a Logo on a Facebook page, then it must be the same in color and design on Twitter and other social media so that people see and recall it immediately. The building of a brand image is a unique kind of presence everywhere.
4.Social media marketing
Social Media marketing comes next to social media optimization both are totally different. This is a paid type of digital marketing campaign online to attract traffic to the website.
Social media marketing mainly runs on Facebook, Twitter, Instagram, YouTube, using content like video, pictures, infographics, etc.
A business at different time objectives may be different. Sometimes it could be brand-building another time to increase sales.
In both cases, the content and advertising skill required will be different. So the person running the campaign must be well versed in the required skills.
On websites, people come from different social media platforms. For example Facebook, Twitter, YouTube, etc., it is also possible they have seen different product ads on such platforms we can retarget them through social media marketing.
5.Email marketing
Email marketing simply can understand sending emails for campaigns. Without sending proper content and defining the target audience email marketing is spam.
Nowadays people think email marketing is not so effective but this is not true. Emails must have a clearly defined strategy and their target groups. Then it can be more effective in different types of digital marketing tools.
These are automation platforms that are useful for email marketing.
- Aweber
- Mailchimp
- Sendinblue
- Activecampgain
Prospects of email marketing are good. The number of active email users has forecast to reach a 4.3billion by the year 2023. The average return on investment is 42 times in email marketing.
Only sending sale-related emails is not very effective for lead generation. A better strategy is to provide knowledge about products and companies in the first step to create value. Then send content according to customers’ stages of engagement.
Only a single mail campaign would not work everywhere. Regular association with customers is the demand of time. Adding new customers is important along with holding olds.
Adding up a new customer costs very high compare to retaining existing. If you retain a customer again he can purchase more products from your company.
6.Content Marketing
Content marketing is a strategic marketing approach to create, distribute, valuable and relevant content to attract the target audience.
These are different tools for content marketing
- Visual content
- Video
- Infographics
- Podcasting
- Ebooks
This requires a consistent and regular approach to get effective results.
For example, if you are randomly doing one post today, again after ten days, next post after twenty days then it will not work.
This is a strategic approach so needs to adopt a proper distribution channel depending upon the type of business, services, and niche.
7.Affiliate marketing
Affiliate marketing is the selling of products created by others and getting paid a commission for doing so.
An affiliate uses his resources to sell products on social media networks. These are three major constituents of the affiliate marketing process
- Vendor
- Affiliate
- Customer
The vendor could be a company website affiliate to share the product link of the website to the consumer. In this way, the affiliate works as a bridge between vendor and consumer.
In India Amazon, Flipkart, Bigrock and so many companies have affiliate programs.
8.Influencer marketing
Influencer marketing involves key leaders to drive a brand message to a large market.
For example, a publishing company called X, which recently published a book on self-development wants to sell it. It can use different channels to promote their sale. The company can promote online on Google, Facebook through an advertiser, or hire an influencer.
Social media influencers are those who have a large number of loyal and genuine followers. This type of influencer may exist on any platform YouTube, Facebook, Instagram.
Any company can approach influencers to promote its products. Influencers and companies can set terms on mutual understanding. It can be a fixed amount or percentage on every purchase.
In this type of promotion, the company does not exercise big for analysis or put a team behind. Just to find out the right kind of influencer who has product-related followers.
9.Viral Marketing
You have seen viral videos on mobile not surprisingly they are funny in nature or trendy. This type of video gains the attention and interest of people being shared with one another.
Some companies use this practice as smart marketing also sometimes hire influencers for this job.
10.Pay Per Click(PPC)
Pay Per Click or PPC is a common type of digital marketing. This is a specific advertising model where you have to pay per click. This comes under search engine marketing but can be extended to affiliate marketing also.
If you are starting a PPC ad then generally does not bear any upfront cost. You have to pay when customers click on your Ad if not then nothing.
This is attractive to small businesses that are on small budget allocation.
11.Radio advertising
Radio advertising also comes in the domain of digital marketing. You can target radio ads in different locations whatever the regional or national consumer base.
Nowadays it is more feasible to address specific age groups, gender, or location through radio ads.
12.TV advertising
Television advertising is a major component of the marketing mix. Television ads also come under the digital marketing umbrella. TV commercials are the primary source of income for the advertising industry for a long time.
TV commercials can catch millions of audiences in a few seconds. A large number of people believe that a 30second ad on television still creates value.
Cost is a barrier for small players however on television options are available to choose a cost-effective slot for advertisement.
13.Mobile advertising
Every form of digital marketing can be passed on mobile. For example mobile social ads, mobile search ads, mobile TV, or radio ads.
All the businesses worldwide shifting towards mobile advertisements because people are spending more time on mobile.
Different new online channels leading to thought will digital marketing replace traditional marketing. Companies are allocating more budget for mobile advertisement.
Is digital marketing a good career
Digital marketing is a futuristic career and the industry is fuelled by the growth of the internet. Nowadays every business wants an online setup and also to know how digital marketing helps to grow your business.
In digital marketing average salary pay is high to industry standard and in the future, it could be the highest paying job industry.
Digital marketing attracts top talents and has diverse career options on different types of digital marketing platforms. On these platforms, everyone can do something creative and out of the box.
You should have an understanding of working on the internet and how to succeed on the web. Learning these skills will digital marketing help your career because the internet is a playground.
For introverted people, digital marketing is a boon to show their creativity behind the computer. A recent survey shows out of ten marketing jobs at least four require digital marketing skills.
In Conclusion
The role of digital marketing for a company or small business will be important in the future. If you want to be a digital marketer then you can choose anyone in different types of digital marketing to earn money online.
Social media marketing like Facebook, Instagram, or YouTube is growing very fast so you can look for opportunities. Your few initial works will create trust in your clients and make the way to a big opportunity.
More To Read: Top ways to make money online
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